Content Marketing Manager
Stories that
move people
& pipelines.
Content marketer, storyteller, and AI-forward marketing strategist translating complex ideas into compelling narratives — spanning editorial strategy, thought leadership, video, and brand storytelling. Emmy Award winner.
Let's Work Together
Three chapters,
one throughline.
About
Broadcast
Chapter One
Broadcast & Journalism
My career began in broadcast news, where I spent six years producing live television for NBC10 Boston and earned a New England Emmy for political coverage. Journalism taught me how to quickly synthesize complex information, identify the story beneath the noise, and communicate clearly under pressure. Those skills continue to shape how I approach marketing today.
VC & Deep Tech
Chapter Two
Venture Capital & Deep Tech
From there, I moved into venture capital, leading content and communications for deep-tech, biotech, and medical device portfolio companies. Working with highly technical founders sharpened my ability to translate sophisticated concepts into narratives that investors, customers, and broader audiences can understand.
B2B SaaS
Chapter Three
B2B SaaS & AI-Forward Marketing
Today, in B2B SaaS, I bring that same storytelling rigor to content marketing, building strategic narratives that connect product innovation to real business value — at the intersection of content strategy, AI-enabled marketing, editorial leadership, and brand storytelling.
Featured work.
Featured WorkGetting Blue Onion found by ChatGPT, Gemini & Google AI
I led Blue Onion's Answer Engine Optimization initiative, the first of its kind at the company. By optimizing content for discoverability across large language models and AI-powered search engines, AI referral became the third-highest deal source in Q1 at 17% of pipeline, growing from zero.
Marketing influenced 83% of qualified pipeline in Q1
Contributed to 25 of 30 qualified opportunities, closed 7 deals, and drove $185,350 in closed won revenue — spending just 45% of the available budget.
Selected work.
Portfolio
Research Report
Blue Onion
State of E-Commerce Accounting Report
Owned the launch and full distribution campaign, generating sustained inbound lead flow across organic, social, and AI-attributed channels.
Events
Blue Onion
Finance Executive Dinners & Every Day Summit
Produced three high-touch events for ecommerce finance leaders in NYC and LA — two private executive dinners and a half-day summit on AI in accounting.
Video Production
Blue Onion
Customer Testimonial Video Ad Program
Developed a customer testimonial video series and owned production and campaign execution across paid, organic, and social media.
Solo production,
start to finish.
Video
MassVentures Founders School Launch Video
MassVentures · Deep Tech Accelerator · Boston, MA
Produced the launch video for MassVentures Founders School, an accelerator program supporting underrepresented founders in the deep tech space in Boston. Handled every stage independently: concept development, on-location shooting, founder interviews, editing, voiceover, and final publish. The video served as the program's public-facing introduction to founders, investors, and the broader Boston tech community.
The standard I bring
to every project.
Emmy Award
Emmy Award Winner — Team Coverage, NH Presidential Primary
In 2021, I won a New England Emmy as the lead producer of the 10pm newscast at NBC10 Boston. The full team was recognized for outstanding political coverage of the 2021 New Hampshire Presidential Primary. Leading a live broadcast team through one of the most high-stakes political events of the election cycle required fast editorial decision-making, clear communication under pressure, and a commitment to storytelling that was accurate, engaging, and accessible. It is a recognition that reflects the standard I bring to every project.
The full picture.
ExperienceMay 2025 — Present
Blue Onion
Content Marketing Manager
Boston, MA
Lead end-to-end planning and execution of integrated content programs across blogs, video, webinars, whitepapers, newsletters, and customer-facing campaigns. In Q1 2026, contributed to 25 of 30 qualified opps and $185,350 in closed won revenue across content, events, AI search, and organic channels.
Independently tracked and grew Blue Onion's LLM discoverability using HubSpot's AI Grader, building FAQ content, strengthening brand mentions, and improving site structure.
Secured and executed a co-marketing partnership with co-authored blog, co-branded Monthly Close Checklist, and cross-channel amplification — framed as an AEO play to build third-party authority.
Apr 2023 — Present
Freelance
Video & Brand Strategy Consultant
Boston, MA
Manage simultaneous brand storytelling engagements across startups, agencies, and growth-stage companies. Create and adapt storytelling assets across video, social, digital campaigns, and executive-facing materials. Advise clients on messaging strategy, channel positioning, and content activation for multi-platform communications.
Aug 2022 — Mar 2025
Anzu Partners
Marketing Content Manager
Boston, MA
Directed communications and marketing programs for 7–10 deep-tech, biotech, and medical device portfolio companies simultaneously. Built and executed a social content program across LinkedIn and YouTube, establishing social as a legitimate inbound MQL channel, with prospects consistently citing YouTube and LinkedIn as their discovery source. Key partner in producing the firm's Investor Day.
Built and ran a LinkedIn content series driving awareness for Anzu portfolio companies — established a consistent cadence that brought portfolio brands into the feeds of investors, customers, and partners.
Created and sustained a recurring social content series for GelSight that built a consistent audience, contributing to YouTube outperforming the brand's own website as a discovery channel.
Managed and grew the GelSight YouTube channel into the brand's top organic discovery channel — prospects and potential partners consistently found GelSight through YouTube before encountering them anywhere else.
Built and executed a social distribution strategy that converted YouTube and LinkedIn audiences into inbound leads — prospects regularly cited social content as their first point of discovery.
Sep 2021 — Jun 2022
Alumni Ventures
Video Producer
Boston, MA
Produced video storytelling content for brand campaigns and executive thought leadership, adapting narratives for digital, investor, and promotional channels. Partnered directly with executive leadership to research and write a monthly CEO newsletter distributed to 8,000+ subscribers. Managed video production logistics, vendor coordination, and creative workflows.
Dec 2015 — Sep 2021
NBC10 Boston
News Producer, Live Programming
Newton, MA
Produced daily live broadcast programming for hundreds of thousands of viewers, leading editorial planning in a fast-paced, deadline-driven environment. Oversaw story selection, editorial prioritization, and multi-platform content coordination across reporters, editors, and technical teams. Won a New England Emmy Award for Team Coverage of the NH Presidential Primary.
Podcast editing.
Production
Edited the High Stakes podcast, where K Street Capital managing partner Paige Soya interviews seasoned investors and successful startup founders on the trends and topics shaping venture capital. My role involved shaping content, managing production, and ensuring each conversation was both engaging and accessible.
Support the production of Live Your Best Life, helping guests prepare for recordings, managing logistics, and ensuring each episode runs smoothly. Create show notes, handle light editing, and amplify episodes across social media, helping the podcast reach and engage its audience effectively.
Let's build something worth reading.
Whether you need a content strategy, a flagship report, or a ghostwriter for your executive voice — I'd love to hear what you're working on.
margaretodonnell92@gmail.com